GNHS

Natural history is a very broad term that can encompass anything from zoology to geology. So, rather than trying to symbolise nature using a single figurative emblem, I decided to create a flexible identity for the Glasgow Natural History Society that could be changed to suit it's role at any given time.

The main logo consisted simply of a green box (green being the colour most associated with nature), and slightly technical looking type suggestive of the cutting-edge science that the society funds and promotes.

While such a design might at first glance appear excessively simple, replacing the solid green with natural textures provides unlimited options to play with the identity to suit the application. For example, publicity materials for an exhibition about local insect life could use the patterns of a butterfly wing, while the cover of a report on urban wild flowers could use the centre of a flower.

The Glasgow Naturalist Journal — Society Journal

Type One Future

Kapok Blend