Graphic Design

I have over a decade of experience as a graphic designer, working both in-house, and as an independent freelancer. My skills span a variety of disciplines, including logo and identity design, packaging, print collateral, and photographic art direction. I’ve worked for a diverse range of clients over the years, including Sega Europe, Nike, Interbrew, Marks & Spencer, and the University of Glasgow, and you can view a few examples of my work below:

PERFORMAX SPORTSWEAR


 

Performax is Marks and Spencer's top-tier sportswear brand, with product specifications matching those of premium labels such as Nike and Adidas. This was primarily communicated by using imagery drawn from the world inhabited by elite athletes. Additionally, the futuristic typography and colour schemes highlighted the emphasis placed on technology in the design of such high-specification sports apparel.

 
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 Alternative Concept

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