Merinotec
These wool base-layers were marketed as a natural, but still high-tech alternative to traditional synthetic fibre thermals. I combined futuristic typography with kraft board to give a mixed technological/natural feel, and used warm accent colours to convey the insulating quality of the garments. Die cut holes in the shape of ram horns not only provided a further reference to the origin of the fabric, but also allowed customers to get an impression of it's texture without having to open the box.
Chosen Design
Garment Illustrations
Alternative Concept
Alternative Concept