Graphic Design

I have over a decade of experience as a graphic designer, working both in-house, and as an independent freelancer. My skills span a variety of disciplines, including logo and identity design, packaging, print collateral, and photographic art direction. I’ve worked for a diverse range of clients over the years, including Sega Europe, Nike, Interbrew, Marks & Spencer, and the University of Glasgow, and you can view a few examples of my work below:

MERINO TECHNICAL THERMALS


 

These wool base-layers were marketed as a natural, but still high-tech alternative to traditional synthetic fibre thermals. I combined futuristic typography with kraft board to give a mixed technological/natural feel, and used warm accent colours to convey the insulating quality of the garments. Die cut holes in the shape of ram horns not only provided a further reference to the origin of the fabric, but also allowed customers to get an impression of it's texture without having to open the box.

 
 Chosen Design

Chosen Design

Garment Illustrations

 Alternative Concept

Alternative Concept

 Alternative Concept

Alternative Concept