Paul Jerem

Graphic Design

I have over a decade of experience as a graphic designer, working both in-house, and as an independent freelancer. My skills span a variety of disciplines, including logo and identity design, packaging, print collateral, and photographic art direction. I’ve worked for a diverse range of clients over the years, including Sega Europe, Nike, Interbrew, Marks & Spencer, and the University of Glasgow, and you can view a few examples of my work below:

AUTOGRAPH LUGGAGE

 

Autograph is Marks and Spencer's premium clothing/accessories brand. The business travel range included eight high-specification luggage pieces, so I designed the ticketing to emphasise the features of each item, and the existence of matching products. The group shot was made by photographing each item separately, and then compositing the images to give a dramatic arrangement fitting the format of the ticket. Both the photography, and the range description on the front ticket were spot varnished to provide contrast with the matt surfaced substrate. 

 
Ticketing

Ticketing

Group Shot

Group Shot

Paul JeremArt Direction, Packaging, Accessories