Paul Jerem

Graphic Design

I have over a decade of experience as a graphic designer, working both in-house, and as an independent freelancer. My skills span a variety of disciplines, including logo and identity design, packaging, print collateral, and photographic art direction. I’ve worked for a diverse range of clients over the years, including Sega Europe, Nike, Interbrew, Marks & Spencer, and the University of Glasgow, and you can view a few examples of my work below:

ARCTIC CHARR IN SCOTLAND

 

This book was printed digitally, so I used pure cyan as a suitably aquatic accent colour. This avoided halftoning in areas of solid colour, giving the appearance of higher quality lithographic print without extra cost. The striking background image on the dust jacket shows how the skin of the fish appears during the breeding season. As the bright red contrasts so powerfully with the cyan, this colour combination made for a particularly attention grabbing cover.

 
Cover Design

Cover Design

 

The book's contents were divided into two main sections - an introduction, with information about distribution and ecology, and a database containing all known records of arctic charr in Scottish lochs by hydrometric area. Photography was used throughout both sections, both to illustrate locations and break up the mass of information.    

 
Introduction Section

Introduction Section

Hydrometric Area Map

Hydrometric Area Map

Records Section

Records Section

Paul JeremBook Design, Science